vegan milk


A vegan’s email to his entire company has had an incredible reaction.

Czech-born Lukas Buricin, who works as a games programmer, decided to educate his colleagues about veganism and sent an email to the whole of his company in Knutsford and Wilmslow, Cheshire.

In the detailed email, Lukas carefully explains the ethical, environmental, and health reasons for why he does not consume any animal products.

He calmly explains the horrendous reality of the egg industry, where male chicks are killed because they are classed as a useless byproduct, and talks about how male calves in the dairy industry are also routinely killed for the same reason.

Lukas goes on to explain how animal agriculture releases huge amounts of greenhouse gases such as CO2 and methane, a leading driver of climate change which could cause devastation to the planet.

Finally, Lukas details the damaging health effects caused by the consumption of meat and other animal products. He includes a list of references, providing links to all the credible sources that back up the facts detailed in his email.

Lukas writes that he doesn’t expect his colleagues “to go vegan after reading one e-mail” but that he “would be happy if you watched and read some of the following links and gave it a try. If you don’t believe something then google it, question it, doubt it, but please, don’t ignore it.”

Briliantly, Lukas’s email had a really positive impact.

Many of his colleagues expressed shock at the information and his email triggered discussions and debates around the company. Some colleagues contacted Lukas to tell him that that they wanted to change their lifestyle, whilst others said they’d been inspired to make the first step towards veganism by going vegetarian.

Lukas’s company provides free cow’s milk for its employees, but following his email a colleague beckoned Lukas to the staff fridge and with a smile told him, “Look what your e-mail did”:


vegan milk


This great story shows how speaking out to friends, family and colleagues can create real change. When calmly and rationally presented with the facts about why one should go vegan, or at least cut down on animal products, many people really do listen and make positive changes to their lifestyles.

Actions like Lukas’s are inspiring and a lesson to us all about how we can educate and influence others, for the sake of the animals, our own health, and the planet.